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Why A Re-Certification Program?

Brilliant Birth Academy launched our PE program because we dreamed of radically and holistically investing into Placenta Encapsulators. Over the last year we began to take students who came to us to re-certify. At first it was a few—but then it was a lot. The more we listened, the more we realized that there are policies in our field that make it difficult to graduate and expensive to stay certified. Here are just a few current practices in our field:

  • Penalized deadlines, after which you cannot be certified.
  • Removal of students from ‘active status’ with charges to ‘re-activate.’
  • Pointless and lengthy paperwork, assignments, and submission requirements. Many students have wondered if these were just intentional barricades used as income generators when course completion was delayed then penalized.
  • Arbitrary pass/fail standards for written final exams and fees ($250.00<) for test re-taking. Hidden yearly re-certification fee agreements that come with lots of bullet points and no perceivable value.
  • No course previews and no refunds.

We believe placental remedies are part of the abundant provision of nature to support bonding between a newborn mother and child; we also believe that the restoration of that first connection within families can grow to bring joy and peace to all other areas of disconnection in our world. That’s why our Academy is designed to get our students through certification and into service; we share our student’s common goal of supporting their family and the families in their communities. It’s literally why we exist.

The Brilliant Birth Academy Re-Certification Offer Includes

Re-certification Requirements

To qualify for the re-enrollment pricing option, you must:

  1. Submit a review of your previous training institution and upload photographic proof of previous PAID enrollment.
  2. Once in the program, all business-building projects, the duel book reports, and any discovery/ branding assignments are not required for re-certifying students.
  3. Submit proof of a current food handler’s certification and a current blood-borne pathogens certification.
  4. View at least 80% of the course material (which means you view most of the videos, most of the way through).
  5. Submit two Book Note Summaries from two birth books of your choice. 
  6. Sit for our 50-question multiple choice examination with a passing score of 70% and unlimited free attempts. 

Frequently Asked Questions

Around 5 hours per week for between 5-6 weeks. There are 40 hours of courses plus assignments. Most of our students have full schedules with families and jobs. Our intensive timeline will stretch you, but will still be manageable with real-life responsibilities.

More than half of your time will be spent producing work to launch your birth business. No lame book reports here or endless paperwork. The Launch Your Business Module and the Uncover Your Brilliance Modules are practical, project-based assignments and personal challenges that will be interwoven through-out the course. A typical lesson might include a 10-minute video on a business strategy that ends with a curated assignment that will get you systematically building the business assets you need to go live. You’ll be acting immediately on new insights instead of thinking “oh, I remember that presentation on how to process credit card payments for my clients…but none of the specifics…how do I do that” …six months later (while you’re still not making money…). These courses are organized around action, around finishing, around sharing your work and learning from that experience. 

How long will it take you to finish? The fastest anyone’s done it is five weeks. The average length is hard to calculate but it’s about 12 weeks. We care about our course completion rates; that’s because we’re not selling online programs–we are trying welcome every newborn into a world that feels like love. Practically, that means the Academy is designed to accelerate you through certification and into sustainable service.

Despite other institution’s claims that preparing the placenta in clients’ homes is safer, no variation of blood borne pathogen transmission has been observed between institutions that require a client based preparation site vs other locations with over 30 years of time for that differentiation to emerge.

Placenta Encapsulation is one of many occupations that carries a risk of blood exposure. Tattooists, piercers, health-care workers, first-responders etc have the same risks. None of these other professions require services to only be rendered in the client’s home. The reason no other service-based occupations with a high risk of blood exposure require you to provide your own tools, or require services to be performed in the clients home is because with proper sanitation protocols and safety precautions, it is completely unnecessary. 

Institutional infringements on encapsulator’s preparation preference significantly diminishes their profit margins due to increased costs. Additionally, many clients do not want the placenta prepared in their space and will not choose providers who are bound by their training institution to only offer services in the client’s home.

Brilliant Birth Academy is in alignment with all other service-based occupations with a high risk of blood exposure; none of which require you to provide your own tools for services rendered, and none of which require services to be performed in the clients home. These actions are unnecessary, costly to practitioners, and a frequent infringement on parental preference. The claims that these protocols make placenta encapsulation safer are unfounded. 

We have confidence in our placenta workers and the mothers they serve to come to their own informed decision on a preparation location and do not believe this decision requires institutional interference. We do advise encapsulators to comply with all local laws. 

An in-person training is valuable when the hands on demonstration is important to you. What most encapsulators find is that the preparation process is straight-forward and very similar to familiar cooking skills. Besides, the instructions for prep are already online. What’s more important are the professional tools and trainings on the real-world challenges you’ll face as an encapsulator. For example, what if a hospital didn’t have a placenta release policy in your area or said they will NOT release it to you–do you know your client’s legal rights? What if the child has a rare genetic disorder– can you still encapsulate? If the mother asks if she can consume the placenta and gives you the name of a prescription she’s on– would you know how to look up that information and give her a real answer? How do you handle things emotionally and business-wise when the placenta is unsuitable for consumption? We had so many encapsulators come to us for re-certification after finding their in person training left them inadequately resourced for their professional needs that we created a special pricing re-cert program to meet the gap in needs. 

We Love To Invest In Students At Brilliant Birth Academy

Student Testimony: “This course was much more in depth in the A&P, dosage, contraindications, and client experience than my previous training. I liked that the course went through each hormone and vitamin and explained how that would affect the mother during consumption. The combination of slides and videos reached all types of learners. I appreciated all the business information as well. I have had my business for a few years now as a postpartum doula, but there still some things that I learned and will apply.”

This Unique Program Designed To Accelerate Your Professional Success Includes:

Full Length Placenta Encapsulator Training Course with certification ability.

Lifetime Access to the Encapsulation Certification online course even after your monthly payments end.

Legal/Contract Swipe Files and full training with legal training.

Email Scripts Swipe File: proven responses to encapsulation clients’ most common questions and objections.

Social Media Assets: 25+ designer social posts with detailed content scripts.

Social Media Content Planner: a twelve-month, birth-themed social post content planner.

Premium Done-For-You 25-piece Branding Kit with all branded assets needed for a professional placenta business launch.

Professional Media Assets Package with 5 placenta photos and 4 art prints.

A Brilliant Events Pass to any of Brilliant Birth Academy’s online events and summits.

A 40% off Brilliant Insider Coupon Code to use on ALL future course purchases with us. 

Personal Coaching by the course directors; each course comes with multiple 60-minute clarity coaching opportunities.

Membership in the Brilliant Birth-pros support group, where you’ll connect with others making the same strides.

Rapid Response Times and detailed attention on all your comments and questions so you never feel stuck waiting. 

Lifetime Certification: no yearly fees here. Our continuing ed programs are voluntary, awesome, and free.

An Ongoing Relationship with your training institution where we add value and opportunities to you long term.

30-Day Money Back Guarantee (peace of mind and zero risk—we think this should be standard practice.

I am so excited about these courses, I’m only 18 min in and it is blowing my mind! They are absolutely eye opening and I’m quite certain it changed the trajectory of my doula business and my life!

When you said the bit about, “I want your kids to be able to feel the difference in your home after taking this course”, I started crying. Ha! It’s just so powerful and refreshing to hear someone meet me with the same level of passion. I really want to do this the right way and honor myself and my family during the process. I want to not only help women and families have the absolute BEST birth possible, but I want to help my family live the best life possible. You marry the two ‘wants’ beautifully.  -Kendelle P Doula & Placenta Encapsulator

Need Business ACCELERATOR tools? We’re Here for You.
Our altered re-certification requirements mean you have access to but no obligations in our project-based business learning experiences. Use our  curated assignments that systematically improve or further develop critical business assets. If your current business isn’t quite converting into the number of people you’d like to be serving, join us! With Brilliant Birth Academy you’ll be in business for yourself, but never by yourself.

“While I cleaned out my fridges this afternoon, I listened to Finisher’s Formula and the ‘Finding Your Why’ courses. Wow. This mindset. This right here. It’s so important and SO needed. I’m a homeschooling mom of 8. My youngest child is 15 months old.

I want to share these truths with Every. Single. Person. who stops me at the grocery store to tell me I’m “a supermom.” Can I share this course with everyone I know?? Thank you for pouring yourself into this academy; I’ve been looking for it for the last 15 years! I’m so, so grateful to have found Brilliant Birth Academy. You are changing lives!!”

-D. Kenagy *fastest course finisher ever 

Discover Everything You Need To Become Everything You Want To Be


Transform into an articulate, successful, industry leader. Our course has been re-imagined from the ground up to honor your deepest callings and establish you into an expert in placental encapsuation.


Does your business need a re-fresh? Re-imagine what’s possible within a real community of brilliant people who are on the same trajectory of growth as you are. Join the movement and discover how easy it is to up-level when you’re with friends.


Discover the thrill of committing to a life that requires you to be your most dynamic self. Become everything you can be to serve each birthing family with the excellence they deserve. We’ll teach you how to do that, and not at the expense of your wellbeing, family, or health. 


You’ll be in business for yourself, but never by yourself. We actually care about your personal flourishing and the wellbeing of your business and family. Get the guidance you need to really, finally thrive– however you define that.

Access Is Designed To Upgrade All Your Birth Pro Offerings Discover: 

  • How to be articulate and confident explaining the science behind the results of your offerings so you can nail those ‘closing the deal’ conversations & feel at peace charging for your valuable service. Bonus: Use our done-for-you scripts to best communicate the value of the services you offer.
  • The surprisingly easy, mindset shift you need to be completely natural, easy, and free when talk about (and asking for) money.
  • The number one reason clients ask for a refund and ways to reduce this from happening.
  • How to help clients feel confident and comfortable within five minutes at your first meeting. We’ll give you advanced training to create excellent rapport.
  • Plus: Get multi-media marketing materials, done-for you client scripts, legal contracts, and other valuable professional assets to accelerate your birth business.

To join our facebook community group go here. We appreciate you sharing this offer with those who need it! 

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the placenta

Ashley Houchin Course Director